Gerresheimer at CosmeticBusiness in Munich
Düsseldorf/Munich, May 16, 2019. Held on June 5 and 6 in the MOC congress center in Munich, CosmeticBusiness is the one and only meeting place for the cosmetics and supplier industry in Germany, Europe’s largest cosmetics market. Once a year, international cosmetics firms and their suppliers convene in Munich to formulate new ideas, exchange experiences, and do some networking. As a specialist in the manufacture of glass bottles and jars, Gerresheimer will be on board too. The company makes glass containers for the masstige and prestige markets on behalf of some well-known brands and will be showcasing its latest creations for high-quality perfume and care products at booth E06.
“People buy scent with their eyes,” says Bernd Stauch, Senior Director Sales Cosmetics at Gerresheimer. Anybody looking to buy a fragrance in a perfume store will find a huge selection of bottles in many different shapes, colors, and sizes. You reach for a bottle whose appearance best conveys a certain idea of the scent it contains. A person looking for a sporty, invigorating fragrance will be more drawn to a flat, sober shape than someone after a weighty, sensuous one.
